TheSmartWallet

The Smart Wallet

Social Marketing • Web Design • Brand Direction
2018-2020

The Smart Wallet is a product dedicated to delivering its readers simple solutions to earn money, save money and grab deals. With tailored and curated content, The Smart Wallet serves as the one-stop shop to find answers to the financial questions you are asking and very rarely get answers to. Our team sources information you can trust on popular products, in addition to giving practical, actionable advice for managing your money.

My Role

Brand Designer

In collaboration with the Product and Growth teams, my role involved creating a consistent brand experience across all social, marketing, advertising, and visual communication touch-points; concepting and driving our brand campaigns; building and evolving the brand identity.

Contributors

Head of Product : Kevin Riehl
Brand Director: Alice Ly
Director, Media Buying: Steven Gelber
‍

• Marketing Materials
• Branding strategy
• Social ads
• Web design & assets

Visual Marketing Identity

Develop and implement visual brand across key assets — product visuals, website, marketing and brand campaigns, social etc. Contribute to style guides and apply those guides across platforms to drive a cohesive brand vision. Brainstorm concepts, create mockups, refine design details, and prepare assets for digital design identity (i.e. typography, color, and composition).

Instagram Story Ads (1080 x 1920)

Different paid Instagram story ads driving to individual articles on The Smart Wallet.

Apps that pay to track location

Watch Video

Holiday Cinemagraph

Watch Video

Funny Dancing Man

Watch Video

Smart Tips

Concepted the marketing strategy and executed the design elements for “Smart Tips" - a Smart Wallet campaign that delivers practical, actionable financial advice on social platforms. Below highlights a few examples of identification and assets created for that campaign.

Smart Tip: Meal Prep

Watch Video

Smart Tip: Bundle Subscriptions

Watch Video

Smart Tip: Save on Coffee

Watch Video

Web Design

Supported web design and created digital assets that can be applied across multiple channels.

User Generated Content

Aided in the creation and execution of high performing user generated content (UGC), garnering engagement and activity on social media. Assisted in directing photoshoots, producing videos, and editing pixel perfect video and image assets.