The Smart Wallet
The Smart Wallet is a product dedicated to delivering its readers simple solutions to earn money, save money and grab deals. With tailored and curated content, The Smart Wallet serves as the one-stop shop to find answers to the financial questions you are asking and very rarely get answers to. Our team sources information you can trust on popular products, in addition to giving practical, actionable advice for managing your money.
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My Role
In collaboration with the Product and Growth teams, my role involved creating a consistent brand experience across all social, marketing, advertising, and visual communication touch-points; concepting and driving our brand campaigns; building and evolving the brand identity.
Visual Marketing Identity
Develop and implement visual brand across key assets — product visuals, website, marketing and brand campaigns, social etc. Contribute to style guides and apply those guides across platforms to drive a cohesive brand vision. Brainstorm concepts, create mockups, refine design details, and prepare assets for digital design identity (i.e. typography, color, and composition).
Paid & Organic Social Templates
The objective was to create a simple and scalable experience for on-the-go students who need fast access to breakfast meals. Breakfast also offers insights for local restaurants to help them better understand and grow their core business.
Apps that pay to track location
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Holiday Cinemagraph
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Funny Dancing Man
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Smart Tips
Concepted the marketing strategy and executed the design elements for “Smart Tips" - a Smart Wallet campaign that delivers practical, actionable financial advice on social platforms. Below highlights a few examples of identification and assets created for that campaign.
Smart Tip: Meal Prep
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Smart Tip: Bundle Subscriptions
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Smart Tip: Save on Coffee
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Web Design
Supported web design and created digital assets that can be applied across multiple channels.
User Generated Content
Aided in the creation and execution of high performing user generated content (UGC), garnering engagement and activity on social media. Assisted in directing photoshoots, producing videos, and editing pixel perfect video and image assets.
User Generated Content
Edited Video Ad
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