Breakfast®
The Problem: College students are busier than ever, and studies show that large numbers of students are skipping the most important meal of the day: Breakfast. With time and access cited as their main reasons for opting out of breakfast, students need a fast and easy way to get their morning meal.
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The Solution: All of your favorite breakfast and brunch restaurants at your school, now on one app. Find a go-to shop near you, then order quality breakfast in just a few taps. Not only will you save money with exclusive deals, but you’re supporting local & small businesses.
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My Role
My role was to develop a logo and brand identity and design the app interface from concepting rough wireframes through final execution. I aided in the construction of marketing materials as well as mockups for investor relations and proof of concept.
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Logo & Branding
The Brand: The Breakfast brand exemplifies the idea of a healthy warm breakfast. From the distinctive color palette emulating a bright morning sunrise, to the in-motion flame logo mark, the Breakfast brand identity manifests that students will start their days off happier and healthier than ever.    
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The Execution: Developed a complete visual identity, brand strategy and digital design for the product. Created an identity system with elements of branding that include: logo, typography, visual theme, color palette, messaging, iconography, and brand guidelines.
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The objective was to create a simple and scalable experience for on-the-go students who need fast access to breakfast meals. Breakfast also offers insights for local restaurants to help them better understand and grow their core business.
Back to Work