Breakfast

Brand Identity • Interface Design • Marketing
2020

The Problem: College students are busier than ever, and studies show that large numbers of students are skipping the most important meal of the day: Breakfast. With time and access cited as their main reasons for opting out of breakfast, students need a fast and easy way to get their morning meal.
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The Solution: All of your favorite breakfast and brunch restaurants at your school, now on one app. Find a go-to shop near you, then order quality breakfast in just a few taps. Not only will you save money with exclusive deals, but you’re supporting local & small businesses!

My Role

Brand & Product Design

My role was to develop a logo and brand identity and design the app interface from concepting rough wireframes through final execution. I aided in the construction of marketing materials as well as mockups for investor relations and proof of concept.

Contributors

Head of Product: Zachary Granat
& Christopher Turano

• Logo & Brand Identity
• Iconography
• App User Interface

Logo & Brand Identity

The Brand: The Breakfast brand exemplifies the idea of a healthy warm breakfast. From the distinctive color palette emulating a bright morning sunrise, to the in-motion flame logo mark, the Breakfast brand identity manifests that students will start their days off happier and healthier than ever.
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The Execution: Developed a complete visual identity, brand strategy and digital design for the product. Created an identity system with elements of branding that include: logo, typography, visual theme, color palette, messaging, iconography, and brand guidelines.

Mobile Design

The objective was to create a simple and scalable experience for on-the-go students who need fast access to breakfast meals. Breakfast also offers insights for local restaurants to help them better understand and grow their core business.

One Click Orders

With the goal of delivering a quick breakfast with a seamless user experience, the mobile app allows users to save their favorite meals and reorder it with the click of a button. Students can reorder meals effortlessly because the saved orders are at the forefront of the app’s main menu.

Business App Tracking

Breakfast allows its restaurant and shop owners to better understand their business through tracking features on the app. Small shop owners can gain insights into recent customer orders and activity, sales data, and see the most popular items on their menu.