Wall Street Journal Automotive Paid Programs
The Sleigh List is our curated selection of gifts for everyone on your A-List. It includes commerce guides on web that are specific to all the types of people you need to buy a gift for. Our top picks come to life in a VR experience that’s meant to resemble a Skimmified North Pole. Our main objective from this top tier campaign is to help her shop smarter via situational, cost & curation levers.

Landing page link
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My Role
In collaboration with the main stakeholders, my role involved creating a consistent campaign brand identity design across all web, virtual reality, social, growth marketing, advertising, and visual marketing touch-points; concepting and driving our brand campaigns; building and evolving the brand identity.

Senior Brand Design / Art Direction
Campaign Branding
‍In collaboration with the main stakeholders, my role involved creating a consistent campaign brand identity design across all web, virtual reality, social, growth marketing, advertising, and visual marketing touch-points; concepting and driving our brand campaigns; building and evolving the brand identity. In addition to the overall branding, I designed and animated a series of social GIPHY stickers with the intent to be shared with our users on their instagram accounts. The objective was to create a  fun &  witty illustration that connects to theSkimm’s personal voice.
Campaign Web Destination & Photography Treatment
The Sleigh List campaign consisted of two web destinations, the first housing our overall gift guide hub.
Installation MoMA
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Soical & Promotional Ad units
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