Ogilvy Health

Ogilvy Health
Client Holiday Card

Internship • Art Direction • Graphic Design
2016

Ogilvy CommonHealth Worldwide is inviting all employees and friends of OCHWW to attend an online "party" with David Ogilvy. Party "guests" get to browse the nonalcoholic drink menu and select a drink of their choice (an alcohol option is provided for those wishing to add extra cheer), which corresponds with one of four pre-selected charities. Once a drink is selected, that vote is then tallied toward a donation OCHWW will make on behalf of our clients, and guests have the option to download the drink recipe to enjoy at home!

My Role

Creative Direction Intern

As an intern at Ogilvy Health, my role was to assist in a variety of campaigns for Ogilvy clients. The creative interns were tasked with producing a holiday “greeting” for Olgivy’s clientele. We conceptualized the idea to incorporate a holiday card/ holiday party/ and charitable donation all in one. My role was creative and art direction, creating mockups, developing pitch material and pitching to the Chief Creative Officer.

Contributors

Creative Director: Brenda Molloy
Internship: Ogilvy health
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• Marketing Materials
• Social Ads
• banner Assets

The Final Design

Founded in 1948 by David Ogilvy, Ogilvy is an agency that values its rich history. The holiday card was designed with a nostalgic, classic ad-agency feel to convey it’s long-standing tradition of philanthropy in a fun and engaging way for clients.

The Charities & Drinks

To engage with clients, the interactive holiday card invites “party guests” to browse the drink menu and select a drink of their choice, which corresponds with one of four pre-selected charities. Each drink name correlates with the specific charity name and mission for added fun!

Email Marketing

Participated in the design of the email template. Clients received the communication via email including a link to the interactive card, prompting them to “join the party”.