Millennial Times

Brand Identity • Illustration • Web & Print
2019

Millennial Times is a digital and print media publication underscoring the human impact of social networking and modern technology. The newspaper features several articles accompanied by satirical illustrations and cartoons offering a lighter perspective on the serious subjects discussed.

My Role

Brand & Product Designer

Millennial Times began as my Design Thesis in 2017, and evolved into a greater brand and product. This idea emerged from my personal experience with social networking technologies and the challenging relationship I have with these platforms. I wanted to share the reality of these obstacles with a light-hearted perspective to inform my readers while also providing some comic relief. After a multitude of concept pitches to our professors and peers, I built the product from design to implementation including: rough sketches, hand-drawn pen illustration, branding design, logo and brand identity, newspaper print layout, and gallery installation.

Contributors

Rutgers University Mason Gross
Design Director: Gerry Beegan
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• Logo / Brand Identity
• Cartoon Illustration
• Web Interface
• Print Layout

Logo & Brand Identity

The Logo and Brand mascot: “Mr. Millennial '' is the personification of the Millennial Times publication. He is a character who doesn’t fit societal norms and is overwhelmed by rapidly evolving technology. A bit of an outcast, Mr. Millennial is identifiable and relatable to consumers -- He dislikes social media and fears the effects of overused technology. This resonates with anyone who suffers the consequences of our growing dependence on social media including social anxiety, alienation and isolation. Mr. Millennial humanizes the brand and the logo conveys anonymity to connect with a diverse audience.

Web Interface Design

Converted newspaper print design into a digital publication. Created a digital brand identity that includes hand-drawn iconography, distinctive font and color palette, and scalable visual frameworks that are engaging to readers.

Gallery Installation

For my 2017 Thesis Project, I held a gallery installation at Mason Gross Galleries to distribute the print newspaper and showcase my work. Mason Gross Galleries is a 4,200-square-foot venue in the heart of New Brunswick’s arts district exclusively dedicated to showcasing graduate and undergraduate student work. The space features up to 10 exhibitions each year, all free and open to the public. The gallery acts as a laboratory for new work across media and concentrations, providing a platform for expression and experimentation.